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February 8, 2005 -- About Us | Advertise | Events | Publications | Subscribe

Main Stories
o Bush Proposes Spectrum Taxes on Broadcasters to Speed Digital Transition
o Search Engine Provider Ask Jeeves Acquires Bloglines
o Super Bowl Ads Drive Traffic to Sponsors' Websites
o Survey: Only 4% of Brits Plan to Upgrade Phones to 3G
o Tandberg Television Buys N2 Broadband for $117 Million
o Nokia VP Changes Name to BlueRun, Raising $350 Million Fund

> DMW Announcements:
--Digital Music Forum - March 2, 2005
--Games & Mobile Forum - April 21, 2005

> Featured Advertisement:
--The 7th Annual Entertainment Law Initiative Luncheon - Feb. 11, 2005
--Billboard Music & Money Symposium - March 3, 2005
 

o Briefly Noted: Google - images - maps, OpenTV - Sharper Image, Transport for London - Press Red, LodgeNet - NBA League Pass, Video Island, XM Satellite Radio Indy 200, Xdrive, Ubisoft - Trollz, Mitsubishi PocketProjector, Electronic Arts - USC School of Cinema-Television, Verizon V CAST - "mobisodes"
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> Job/Event/Marketplace Classifieds:
--Account Manager
--Sr. Information Architect - Atlanta And Ft. Lauderdale
--Director of Sector Marketing - Media & Technology
--Media Manager - Los Angeles
--Director of Online Marketing - Mortgage Industry
--New Business Marketing Analyst - Watertown, MA
--Electronic Marketing Manager - MarketResearch.com
--Senior Web Strategy Consultant - NavigationArts - DC
--Sr. Product Marketing Manager - Services
--Online Traffic Coordinator - Charlestown, MA
--Strategic Account Manager - E-business and Games
--PwC Global Entertainment and Media Outlook: 2004-2008
 


o Bush Proposes Spectrum Taxes on Broadcasters to Speed Digital Transition

Washington -- In his $2.57 trillion budget proposal submitted to Congress this week, President Bush included a plan to tax broadcasters who don't meet a 2006 deadline for transitioning to a digital signal with a $500 million fee for the use of their analog spectrum. Some lawmakers have been pressing hard for a speedier transition to digital, as they estimate an auction of broadcasters' newly freed analog spectrum could bring the government up to $100 billion. Congress has already imposed a deadline of the end of 2006 for broadcasters to switch from analog to digital broadcasts, or else when 85% of Americans have purchased the new televisions required to receive a digital signal. While incoming House Commerce Committee chairman Rep. Joe Barton (R-Texas) has said he wants to impose a strict deadline, broadcasters have balked at the idea. "For more than a decade, Congress has wisely rejected spectrum taxes on broadcasters because lawmakers recognized the timetable for transitioning to digital television will be determined by consumer acceptance of this new technology and not by arbitrary, budget-driven timelines," National Association of Broadcasters spokesman Dennis Wharton told Reuters.
http://tinyurl.com/3t5dr 
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o Search Engine Provider Ask Jeeves Acquires Bloglines

Oakland, Calif. -- Ask Jeeves, a provider of search engine and online ad services, announced on Tuesday that it has acquired Trustic, the parent company of free online blogging tools provider Bloglines. Financial terms of the deal, which parallels rival search engine Google's acquisition of Blogger.com, were not disclosed. Founded in 2003, Redwood City, Calif.-based Bloglines currently indexes more than 280 million news feeds, blog articles, images, audio and video elements, providing its services in seven languages. Oakland-based Ask Jeeves said it plans to integrate Bloglines' RSS aggregation capabilities with its Teoma algorithmic search technology. "Bloglines is a natural fit for our multi-brand portfolio, as we extend our information retrieval services to encompass the rapidly growing amount of dynamic content and information available in the blogosphere," said Jim Lanzone, senior vice president of search properties for Ask Jeeves.
http://biz.yahoo.com/prnews/050208/sftu081_1.html
http://www.latimes.com/business/la-fi-jeeves8feb08.story 
http://www.ask.com 
http://www.bloglines.com 
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o Super Bowl Ads Drive Traffic to Sponsors' Websites

Reston, Va. -- Budweiser.com was the big online winner among Super Bowl advertisers, with traffic to its web site rising nearly 600% on Sunday, according to comScore, a provider of Internet audience measurement services. A controversial ad by web services company GoDaddy.com drove traffic to that site 378% above average, while viewers seeking more information about the Olympus m:robe portable media player turned up traffic volume at OlympusAmerica.com by 363%. Other winners included Apple iTunes (up 170%), Cadillac (up 171%) and halftime sponsor Ameriquest Mortgage (up 98%).
http://www.comscore.com/press/release.asp?press=555 
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o Survey: Only 4% of Brits Plan to Upgrade Phones to 3G

London -- According to a new survey commissioned by Netonomy and conducted by YouGov, 3G telephony has left most U.K. consumers simply confused. In fact, only 4% of those surveyed said they were planning to upgrade their existing mobile phones to 3G handsets, which will enable a new wave of wireless multimedia services for music, movies and games. The majority of respondents said they felt there were too many features on 3G handsets, not to mention too many ways to pay for them. "The concern is that if they do not make it simple and less frightening for consumers it may impact the growth of 3G," said Netonomy co-founder John Hughes, who added that most operators were doing a very poor job of informing customers about their options. To date, 3 UK, Vodafone, Orange and O2 have launched 3G networks in the U.K. T-Mobile is expected to follow suit later this year.
http://makeashorterlink.com/?E3DA62D6A 
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o Tandberg Television Buys N2 Broadband for $117 Million

London -- Tandberg Television, a U.K.-based video compression firm, announced on Tuesday that it has completed its acquisition of N2 Broadband, an on-demand digital multimedia firm based in Atlanta, Georgia. Under the terms of the acquisition, Tandberg will pay approximately $117 million in cash and shares. Moreover, N2 Broadband CEO Reggie Bradford will become president of Tandberg Television, and the newly merged company will be headquartered in Atlanta. "The N2 Broadband acquisition significantly accelerates the growth opportunities for both companies," said Tandberg President and CEO Eric Cooney. "For Tandberg Television, the addition of N2 Broadband immediately provides us with increased market presence in North America, as well as giving us new products that dovetail with our existing solutions to provide the world's most advanced open VOD systems." On completion of the deal, the entire N2 Broadband business will be integrated into Tandberg Television and use its name in all markets, Cooney said.
http://www.tandbergtv.com/newsview.asp?n=329 
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o Nokia VP Changes Name to BlueRun, Raising $350 Million Fund

Menlo Park, Calif. -- Nokia Venture Partners, the cell phone maker's venture capital firm focused on early stage companies in the IT, mobile and consumer electronics markets, said on Monday that it has changed its name to BlueRun Ventures and made the first close on a new $350 million fund. The firm said that it plans to make another close on the fund, its third, before mid-year. BlueRun said that it plans to take part mostly in early rounds, with initial investments ranging from $2-$8 million. The firm now has about $1 billion under management.
http://www.brv.com/releases/release020705.html 

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>DMW Events:

 



5th Annual Digital Music Forum
March 2, 2005 | New York City
www.digitalmusicforum.com

Digital Music Forum is the premier event for music industry decision-makers focused on business models and legal issues impacting music. The annual event brings together decision-makers from records labels, music publishers, producers and distributors, technology companies, wireless companies, rights organizations, industry bodies, radio, advertising, attorneys, artists investors and venture capitalists to examine the role of digital technologies in the future of music.

FEATURED INTERVIEW:
Shawn Fanning - Founder & Chief Strategy Officer, Snocap
with Chris Anderson - Editor-in-Chief, Wired
Mike Conte - General Manager, MSN Marketplaces, Microsoft
with
Paul Brindley - Managing Director, MusicAlly

KEYNOTES:
Terry McBride - CEO, Nettwerk Productions
David Goldberg - VP & General Manager, Music, Yahoo!

PANELISTS:
Craig Palmer - President & CEO, Gracenote

Brad Duea - President, Napster
Jeffrey Bronikowski - VP, Bus. Dev., eLabs, Universal Music Group
Ted Cohen - SVP, Digital Development & Distribution, EMI Music
Thomas Gewecke - SVP, Digital Business Group, Sony BMG
Mike Gaumond - VP & General Manager, Motorola Media Solutions
Brian Garrity - Senior Editor, Billboard
Shahid Khan - Managing Director, BearingPoint
David Kusek - VP, Berklee Media, Berklee College of Music
Gerd Leonhard - Co-Author, "The Future of Music" /
Senior Advisor, Sony Net Services
Phil Corwin - Chief Lobbyist, Sharman Networks (owner of Kazaa)
Martin J. Elgison - Partner, Intellectual Property, Alston & Bird
Steve Marks - General Counsel, RIAA
Jonathan Potter - Executive Director, Digital Media Association
Robert Acker - VP, RealPlayer & Music Services, Real Networks
Gary Cohen - President, MusicNow
Peter Diemer - VP Sales & Marketing, Musicrypt.com
David Card - VP & Senior Analyst, Jupiter Research
John Kilcullen - President & Publisher, Billboard
Ned Sherman - CEO, Digital Media Wire
Nancy Beaton - GM, Wireless Music & Personalization, Sprint
Ralph Simon - Chairman of Americas, Mobile Entertainment Forum
Don Teague - VP of Sales & Marketing, PaymentOne
Additional speakers & keynoters to be announced


PANEL TOPICS INCLUDE:

  • THE STATE OF THE DIGITAL UNION: The Outlook for Online & Mobile Music Markets
  • LAWYERS, GEEKS & MONEY: The Clash Between Technology & Copyright Law
  • THE ONLINE MUSIC MARKET: Competition, Business Models & Courting Consumers in a Crowded Market
  • THE MOBILE MUSIC MARKET: What Does the Future Hold for this Booming Market?

For more information click here
To register click here.

REGISTRATION
Registration rate: $395
Register online at http://kb.digitalmediawire.com/register.php?eventid=1092

Phone registration: 323-822-0936


 



3rd Annual Games & Mobile Forum
April 21, 2005 | New York City
www.gamesandmobile.com

Games & Mobile Forum is the leading executive forum focused on online and mobile games. The annual event brings together decision-makers from online and mobile game publishers, developers, marketers, retailers, content creators, technology providers, advertisers, investment bankers, lawyers and venture capitalists.

PANEL TOPICS INCLUDE:

  • ONLINE GAMES: The State of the Industry
  • ONLINE GAMES: Developers' & Publishers' Roundtable
  • MOBILE GAMES: The State of the Industry
  • MOBILE GAMES: Developers & Publishers Roundtable

For more information click here
To register click here.

REGISTRATION
Pre-registration rate: $295 (until March 31st)
Registration rate: $395 (after March 31st)

Register online at: http://kb.digitalmediawire.com/register.php?eventid=1093

Phone registration: 323-822-0936


To submit speakers for or request information about exhibiting or sponsoring at the 2005 conferences, please contact Tinzar Than, VP, Marketing & Events, Digital Media Wire, Inc. at: tinzar@digitalmediawire.com.
 

Past Events | Sponsorship Materials | Partners & Clients


 

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> Featured Advertisement:

>The Grammy Foundation Presents:
  The 7th Annual Entertainment Law Initiative Luncheon

When: GRAMMY Week, February 11, 2005, 11:00 am
Who: Edgar Bronfman, Jr., Chairman and CEO, Warner Music Group (Keynote)
          Don Passman, ELI Executive Committee Chair, Partner, Gang, Tyre,
          Ramer & Brown
          Neil Portnow, President, The Recording Academy
Where: The Regent Beverly Wilshire Ballroom
             (9500 Wilshire Blvd., Beverly Hills, CA  90212)
Price: Silver Tickets: $400, Bronze Tickets: $350, tables available upon request.

Individual tickets and tables are currently available. For further information contact Cole Sternberg at 310-392-3777 or coles@grammy.com.


                                                  



>Billboard Music & Money Symposium - March 3, 2005

 

The 4th annual Music & Money Symposium will take place Thursday, March 3, at The St. Regis Hotel in the heart of midtown Manhattan. As in past years, The Symposium will attract thought leaders from the music, legal, management and Wall Street communities for a thorough examination of trends and opportunities in music and digital entertainment.

This year's Symposium will include a candid, one-on-one discussion between Loeb & Loeb co-chairman John Frankenheimer and Sony BMG Music Entertainment CEO Andrew Lack. These two giants of the biz will explore the challenge of merging Sony and BMG, while providing an aerial view of music's future. Additionally, the event will feature all-star panel discussions that will explore a host of crucial topics and networking opportunities such as a breakfast, lunch and cocktail hour.

For more information and to register online, please visit: www.billboardevents.com or contact Kelly at kpeppers@billboard.com or (646) 654-4643.

Attendees of the Digital Music Forum will receive 25% off the registration rate for the Billboard Music & Money Symposium.
 

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o Briefly Noted:

(Mountain View, Calif.) Search engine giant Google said on Tuesday that its index of images available on the Web has now surpassed 1 billion pictures. In addition to images already available online, Google recently added images from hard-copy mail order catalogs to the index. Google also on Tuesday launched a beta test of a new map service, powered in part by Tele Atlas. The Google Maps site lets users click and drag maps, and launches pop-up bubbles containing zoomed-in maps of particular areas.
http://www.google.com/intl/en/googleblog/2005/02/get-picture.html
http://www.google.com/intl/en/googleblog/2005/02/mapping-your-way.html
http://www.teleatlas.com

(San Francisco) OpenTV, a provider of interactive TV software and services, announced on Tuesday that it has created an interactive TV shopping application for retailer Sharper Image that will be offered on EchoStar's DISH Network satellite TV service. Beginning this month, DISH Network subscribers will be able to use their TV remote control to browse an on-screen Sharper Image catalog, place orders, and access order status and history.
http://biz.yahoo.com/prnews/050208/sftu117_1.html 
http://www.opentv.com 
http://www.sharperimage.com

(London) Transport for London (TfL), the city's public transport agency, has launched a two-year trial of a new interactive TV service that lets viewers see real-time subway and bus departure times, plan a journey, find a taxi and get information on how to use pre-paid Oyster transport cards. The service, created by interactive TV developer Press Red, was launched on BSkyB's Sky Active last month. "Interactive TV is an increasingly important part of everyday life and represents a cost-effective new gateway that further strengthens TfL's proposition to provide the latest travel information to our customers, anywhere, anytime," said Chris Townsend, director of group marketing for TfL.
http://mobile.tfl.gov.uk/tfl/html/jp/tv.jsp

(Sioux Falls, S.D.) LodgeNet, a provider of broadband and interactive TV services to hoteliers, announced on Tuesday that it has signed an agreement with NBA Media Ventures to provide the NBA League Pass pay-per-view service to LodgeNet properties. The deal will enable guests in rooms equipped with LodgeNet systems to order a one-day pass and watch the full roster of NBA games broadcast on that day.
http://biz.yahoo.com/prnews/050207/cgm052_1.html 
http://www.lodgenet.com

(London) U.K.-based online DVD rental service Video Island announced on Tuesday that its service now accounts for 3% of the total DVD rental market in the region, according to data from entertainment research firm MRIB. The company offers a library of 29,000 titles through Video Island, ScreenSelect and branded sites offered by partners Tesco, MTV and ITV. Video Island rented 3.5 million DVDs in 2004, and said it now rents almost 450,000 each month.
http://www.videoisland.com

(Washington) XM Satellite Radio announced on Tuesday that it has signed on as the title sponsor for the XM Satellite Radio Indy 200 at the Phoenix International Raceway on March 19. The deal is part of a multi-year marketing agreement between D.C.-based XM and the International Speedway Corporation, which will give XM a presence at 25 racing events this year.
http://biz.yahoo.com/prnews/050208/dctu003b_1.html 
http://www.xmradio.com

(Santa Monica, Calif.) Xdrive, a provider of online storage space, on Tuesday launched a new service that lets users stream MP3 files stored in their online lockers over a wireless Internet connection to cell phones and other wireless devices. The Xdrive service costs $9.95 per month for 5GB of space and $19.90 for 10GB, while charging no additional fee to use the Xdrive music service.
http://www.xdrive.com

(San Francisco) Video game publisher Ubisoft announced on Tuesday that it has signed a licensing agreement with children's entertainment distributor DIC Entertainment, to create games based on the new Trollz properties. DIC plans to launch its new Trollz dolls and other merchandise, including video games targeted at the 6 to 12-year-old girl demographic, in the fall of 2005.
http://www.ubi.com/US/News/Info.aspx?nId=1984 
http://www.dicentertainment.com 
http://www.trollz.com

(Irvine, Calif.) Consumer electronics maker Mitsubishi Digital Electronics America on Tuesday introduced its PocketProjector, a miniature LED projector that can be used to project movies, games and photos in small spaces. The projector weighs 14 ounces, is powered by battery or universal car adapter, and can create a 20-inch image with a foot of projection distance and a 40-inch image with less than a yard of projection distance. Mitsubishi plans to ship the $699 device in July.
http://www.mitsubishi-hometheater.com

(Los Angeles) Electronic Arts, a developer and publisher of video games, announced on Tuesday that company co-founder, executive vice president and chief creative officer Bing Gordon has been named as the first holder of the Electronic Arts Endowed Faculty Chair at the USC School of Cinema-Television. Residing within the school's Division of Interactive Media, the chair is a rotating position that will be held for 1-2 years by leading figures in interactive entertainment, who will serve as visiting professors.
http://biz.yahoo.com/bw/050208/85362_1.html
http://www.info.ea.com/company/company_bios.php?exec=william_gordon
http://www-cntv.usc.edu

(Los Angeles) News Corp.'s Twentieth Television production company announced on Tuesday that it will launch two mobile TV programs -- "The Sunset Hotel" and "Love and Hate" -- this week on Verizon Wireless' new V CAST mobile broadband multimedia service. Each series will be comprised of one-minute "mobisodes," with a new mobisode offered for download each week. While "The Sunset Hotel" is completely scripted, "Love and Hate" is filmed without a script and implements everyday citizens into the storyline and improvisations of the series' actors. The V CAST service is available to Verizon subscribers with advanced handsets for an extra $15 per month.
http://biz.yahoo.com/prnews/050208/nytu158_1.html
http://www.verizonwireless.com/multimedia 

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> Classifieds -- Advertise

> Account Manager

Axis Marketing & PR (www.axismarketingpr.com) is a San Francisco based PR boutique specializing in the mobile technology and consumer industry. To date, Axis Marketing & PR has represented industry leading brands across the technology sector as well as some of the industry's leading-edge conferences, trade shows and industry affinity groups. Axis is looking for an experienced and talented Account Manager with a passion and drive for commitment and hard work in a fast paced agency. Contact: info@axismarketingpr.com
_________________

> Sr. Information Architect - Atlanta And Ft. Lauderdale

As a member of our User Experience community, you would work with our strategy, creative, and technology teams to create smart, innovative solutions for our clients. Qualifications: 5 plus years exp. developing interactive products. 2-3 years exp. as an information architect, interaction designer, or experience designer. Demonstrated expertise in consumer or B2B eCommerce, software application interfaces, and/or interactive marketing. Experience leading and/or observing user research and usability testing and translating results into design decisions. Degree in a related field, such as technical communications, human-computer interaction, visual design, graphic design, or industrial design. Submit a resume, cover letter, and sample URLs via email.
_________________

> Director of Sector Marketing - Media & Technology

Duties include: growth strategy development, research and analysis, marketing and selling strategy/execution, business analysis and reporting, sales tools, Training, and In-cycle support, communications program development and execution, budget management Corporate planning. Skills: 5 plus years exp. working as a mgmt. consultant. MBA preferred; Bachelor of Arts or Bachelor of Sciences degree required, Detail-oriented, with ability to manage multiple projects, teams and vendors, Strong marketing communications skills (written and verbal), Strong interpersonal skills, Advanced skills in Excel-based modeling and PowerPoint presentations. Send resumes to denise@iconstaff.com
_________________

> Media Manager - Los Angeles

Burson-Marsteller (http://www.bm.com), is looking for a manager in the Media Practice, which specializes in media strategy development and program execution for our clients. Qualified candidates should have a proven track record of media results, managing client programs and developing client relationships. Candidates should be excellent writers capable of developing press materials, white papers, bylined articles and op-eds, as well as managing announcements, editorial placement and speaking opportunities. Requires a bachelor's degree and at least 7 years of PR exp. Send resumes to Kay_Fynmore@nyc.bm.com
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> Director of Online Marketing - Mortgage Industry

Seville Marketing is an aggressive online marketing company focused on the financial services industry. Required experience: 2 years experience managing online advertising campaigns for the mortgage industry, including Search Engine, Ad Network campaigns and other marketing partnerships. Must have experience managing over $1,000,000 of annual online mortgage related campaigns. Candidate must be well versed with the CPC and CPM marketing metrics and be able to meet CPA campaign goals, Strong creative skills and experience, Compensation is highly competitive. You must be authorized to work for any employer in the U.S. No Relocation Assistance is offered for this position. Send resumes to mortgagerecruiter@gmail.com
_________________

> New Business Marketing Analyst - Watertown, MA

As a New Business Marketing Analyst, you will be responsible for successfully assisting our supplier acquisition and buyer marketing efforts. Your daily activities include managing a variety of marketing programs, supporting our sales team, participating in client development activity, and analyzing the ROI of these efforts. Requirements: Recent college graduate with up to 3 years work experience, preferably with a major in business, economics or marketing. Strong communication and interpersonal skills Exceptional analytical and research skills, Strong ability to write clearly, Ability to learn quickly and complete projects accurately in a fast-paced environment. Send resumes to jobs@buyerzone.com
_________________

> Electronic Marketing Manager - MarketResearch.com

Manages, plans, and executes all aspects of search engine optimization via pay-per-click, free online sources, and partnerships. Will work closely with the marketing and tech teams to optimize the ROI of all online web promotions. A Bachelor's degree in Business or Marketing and 2 plus years experience in managing paid search programs (Google and Overture) required. Please email resume and cover letter to lfitzpatrick@marketresearch.com
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> Senior Web Strategy Consultant - NavigationArts - DC

The Senior Web Strategy Consultant will have the responsibility of designing strategies for both business-to-business and business-to- consumer web applications; and recommend leading edge solutions and technologies across multiple platforms, creating end-to-end solutions. Please submit your resume to tsmith@navigationarts.com or view this position on the web at http://www.navigationarts.com/careers/opening_int_strat.asp
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> Sr. Product Marketing Manager - Services

Wind River is seeking a self-motivated individual with extensive product marketing experience to drive a successful enterprise-level marketing plan for our Wind River Design Services. Require: Min. 8 years of broad software or technology marketing exp. and at least 2 yrs exp. in marketing or business development for device software or enterprise applications. Must excel in articulating complex value propositions to sophisticated business customers; demonstrated ability to open new markets and launch new products and services. Must be self sufficient. Bachelors degree required; Advanced degree desirable. Send resumes to duncan.macmurdy@windriver.com
_________________

> Online Traffic Coordinator - Charlestown, MA

Smarter Living, Inc is an online travel publishing company located in Boston. We are seeking hardworking, motivated, and detail oriented Online Traffic Coordinator with 1-2 years of ad trafficking experience. Understanding of ad- serving technologies and knowledge of basic HTML are strongly recommended, understanding of online media (CPM, CPC, and CPA environment). Attention to detail, precision data input, often under time pressure, is essential, strong interpersonal skills, the traffic coordinator will interact extensively with many group individuals within the company, Good analytical skills, Bachelor's Degree. Send resumes to careers@smarterliving.com
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> Strategic Account Manager - E-business and Games

Boonty is an international company which develops and sells a premium service video game downloading platform to major Internet Access Providers and Portals. Your primary target: increase sales on our partner's websites. In coordination with the Sales director, you will work closely with our US partners (ISP, portals) More info here.
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> PwC Global Entertainment and Media Outlook: 2004-2008

PricewaterhouseCoopers Global Entertainment and Media Outlook: 2004-2008 is the leading global entertainment and media industry forecast, including in-depth global analyses and five-year growth projections for 14 industry segments covering every major global region. The complete 550-page book, is available in print or electronic format. The 50 page "Global Overview" (available in print or electronic format)or any of the 14 individual industry segment chapters (electronic format only) can be purchased separately for $95. For sample content and to order, click here.
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About Us
Digital Media Wire, Inc. is a news organization, publisher and events company serving the digital media industry since May 2000. Our daily newsletter delivers original briefings on business, legal and financial developments shaping digital media and read by over 30,000 executives and professionals.

Digital Media Wire, Inc. is part of the Tech Wire Media Group, an international network of publications that includes Digital Media Law Report, Potomac Tech Wire, New England Tech Wire, Southeast Tech Wire, Bay Area Tech Wire, Tri-state Tech Wire and European Tech Wire. The network reaches more than 70,000 individuals from over 70 countries each business day.

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Executive & Editorial Team
Chief Executive Officer: Ned Sherman
VP, Marketing & Events: Tinzar Than
Editor: Mark Hefflinger


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