Top Stories
o Steve Jobs Disses Microsoft’s Zune
o CNET Puts Its Hopes In New TV Service After Options Scandal
o Text Message Advertising Slow To Catch On In The US
o Nokia Promises “Best Mobile Music Experience” By 2007
o FreeHand Systems Acquires Electronic Courseware Systems
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Briefly Noted
o Howard Stern Promotes New Online Radio Service with Freebie
o Yahoo to Offer Local News Clips From CBS
o McAfee Acquires Onigma for $20 Million
o Sprint Nextel Wins Stay in Ongoing Dispute with Affiliate
o HP Again Extends Tender Offer for Mercury Interactive

Online Extras
o Buzz Watch: Scarlett Johansson Singing and Other Interesting Discoveries
o Poll: Is Steve Jobs worried about iPod competitors?
o Morning Links: October 16, 2006
    Friendster – wallflower at the web party; MVNO’s optimistic after Mobile ESPN’s failure; ...
o DMW Videos
    Shawn Gold, MySpace; Terry McBride, Nettwerk; Jay Miller, EA Mobile; ...

Career Moves
o Career Moves: October 16, 2006
    Adobe, Dolby Laboratories, ASCAP
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San Francisco, CA - Apple Computer does not fear competition from Microsoft's new Zune music player, Chief Executive Steve Jobs said in an interview in this week’s edition of Newsweek. He refers to demonstrations that he has seen of Zune’s interface which he viewed as complicated and not user friendly enough. Jobs especially thinks this when it comes to sharing music wirelessly between Zune users, a feature that has been mentioned as one of Zune’s main competitive advantages over the current generation of iPod’s.
[read more]
http://www.msnbc.msn.com/id/15262121/site/newsweek
http://www.microsoft.com/presspass/presskits/zune/default.mspx
Poll: Is Steve Jobs worried about iPod competitors?
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o CNET Puts Its Hopes In New TV Service After Options Scandal

San Francisco, CA - CNET, the consumer electronics and technology website, announced Monday the official launch of its video site CNET TV, as well as a new partnership with Verizon to distribute CNET’s video through on-demand television. CNET TV launched earlier this year in beta version and features original content for people interested in today’s latest gadget reviews, help and how-to videos and breaking tech news. CNET is already distributed via on-demand through Cox Communications and TiVo. CNET TV also features downloadable content in form of a video podcast available for users based on the channels they subscribe to. The announcement of CNET TV comes just a few days after it said its chairman and chief executive had resigned over his role in the company's backdated stock options. CNET also recently cut its revenue outlook and by the new TV service, the company is hoping to ride the wave of popularity that Internet-videos have had lately.
http://www.cnettv.com
http://news.yahoo.com/s/nm/20061016/media_nm/media_cnet_tv_dc_4
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o Text Message Advertising Slow To Catch On In The US

New York, NY -  In a recent study of the effectiveness of text message advertising to cell phones, marketing research firm eMarketer found that a sizable percentage of mobile subscribers are responding to short codes placed in advertisements or other media. However, the US and Germany fall far behind countries like Spain and the UK in the effectiveness of using this medium as a platform to deliver advertising. Of the five countries surveyed, Spain topped the list with 29% of mobile users responding to ads, followed by the UK at 18.5% and France at 10%. The US and Germany were both under 10%. "These numbers are not unlike what we saw in e-mail response during the mid-1990's as the Web emerged [as] an advertising medium," said Will Hodgman, CEO of M:Metrics.
Contests — such as game or reality television shows or chances to win free merchandise — were the leading driver of responses, with 18 million subscribers across the geographies reporting they participated.
http://www.emarketer.com/Article.aspx?1004200
Five Questions With Mozes' CEO Dorrian Porter (DMW)
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o Nokia Promises “Best Mobile Music Experience” By 2007

BEspoo, Finland/Seattle - Nokia today announced that it has completed its acquisition of Nasdaq-listed Loudeye Corp., a provider of digital music platforms and digital media distribution services. In an official statement, Nokia’s management team now says that they are ready to offer the best all-over mobile music playform next year. However, although Nokia is the global leader in cell phones sales, the competition for the music interested cell phone buyer with be razor-sharp with other new mobile music services recently announced by Motorola, Sony Ericsson and Samsung. "With this acquisition completed, Nokia is on target to deliver the best fully integrated mobile music experience to our customers during 2007," said Anssi Vanjoki, executive vice president and general manager, Multimedia, Nokia. "This new team brings the enthusiasm and expertise that make experiences such as our recently announced Music Recommenders service possible. Our vision is to enable people to access all the music they want, anywhere, anytime and at a reasonable cost; this is driving the development of our music offering."
http://www.nokia.com/A4136001?newsid=1081455
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o FreeHand Systems Acquires Electronic Courseware Systems

Los Altos, Calif. - FreeHand Systems, a Los Altos-based provider of digital sheet music products and services, said on Monday that it has completed its acquisition of Illinois-based Electronic Courseware Systems (ECS), a privately held computer software developer and publisher of music and music education products. Financial terms of the deal were not disclosed. ECS was founded in 1981 to make music software available to teachers and students on low-cost home computers. The company now has more than 40,000 customers, including schools, private teachers, students and home users. The company has previously developed software for companies such as Roland, Yamaha, IBM, Baldwin Piano and Organ, as well as major textbook and music publishers. The technology will be a nice fit for FreeHand, which manufactures a digital music tablet that lets users display and publish digitally delivered sheet music. The company also operates a web site that offers more than 85,000 titles for digital download, which can then be transferred to the tablet.
http://www.freehandmusic.com
http://www.ecsmedia.com
http://biz.yahoo.com/bw/061016/20061016005363.html?.v=1

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o Howard Stern Promotes New Online Radio Service with Freebie

New York City – After ten months at subscription-based Sirius Satellite Radio, Howard Stern, the self-proclaimed “King of All Media,” is launching two days of free live online access to his four hour show on October 25 and 26. The offer is being made to promote the new Sirius internet radio service, which will offer 75 CD-quality channels for a monthly subscription fee of $12.95, the company said in a press release. Sirius finished Q3 with 5.12 million subscribers, compared to the 12 million listeners Stern had on his CBS show alone in its prime. XM, by comparison, had 7.2 million subscribers for Q3. The XM service costs $7.99 a month.
Howard Stern Free Event to Launch SIRIUS Internet Radio (Press Release)
http://tinyurl.com/y7lyu4 (CNET)
http://www.sirius.com
http://www.xmradio.com
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o Yahoo to Offer Local News Clips From CBS

San Francisco – Yahoo will start showing news clips from 16 CBS television stations this week in a deal announced today. The most trafficked website on the internet has struck similar deals before, showing national and international news from CBS (“60 Minutes”), Walt Disney Co.’s ABC, and Time Warner Inc.’s CNN. Yahoo will share advertising revenue generated by the videos with the television stations.  Dmitry Shapiro, Chief Executive of video start-up Veoh Networks, criticized the company, saying, “Yahoo almost seems to be telling people what they should be watching instead of letting them make their own choices.”  The clips will begin running on Yahoo’s news site tomorrow.
http://tinyurl.com/y6tanr (LA Times)
http://news.search.yahoo.com
http://www.cbs.com
http://www.veoh.com
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o McAfee Acquires Onigma for $20 Million

Santa Clara, Calif. - McAfee, the larger maker of Internet security products, said on Monday that it has acquired Israeli data protection software maker Onigma for $20 million in cash. Onigma's technology is designed to monitor, report and prevent confidential data from leaving an organization. Christopher Bolin, McAfee's CTO, said that the deal will allow his company to offer clients protection against the loss of confidential data and intellectual property. The deal follows last week's retirement of George Samenuk as McAfee's chairman and CEO, and the termination of Kevin Weiss as its president following an internal probe into e company's stock option practices.
http://www.mcafee.com/us/about/press/corporate/2006/20061016_052000_u.html
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o Sprint Nextel Wins Stay in Ongoing Dispute with Affiliate

Reston, Va. - Sprint Nextel, the Reston-based wireless giant, said on Monday that the Illinois Court of Appeals has granted a stay in its ongoing litigation with affiliate iPCS. The company said that it plans to continue operating its Nextel network throughout iPCS's territories for the foreseeable future. The territories include secondary markets in Illinois, Iowa, Michigan, Nebraska and a portion of Indiana. In August, the Cook County (Ill.) Circuit Court ruled that Sprint's merger with Nextel violated Sprint's affiliate agreement with iPCS. Now, Sprint Nextel is appealing that decision, and expects a verdict in seven to nine months.
http://www2.sprint.com/mr/news_dtl.do?id=13860
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o HP Again Extends Tender Offer for Mercury Interactive

Palo Alto, Calif. - Palo Alto-based Hewlett-Packard said on Monday that it has again extended its tender offer for shares of Mountain View-based Mercury Interactive for two more weeks, with the offer now set to expire at midnight, October 27. As of October 13, approximately 81.5 million shares had been tendered and not withdrawn. In July, HP agreed to pay $52 a share, or about $4.5 billion, for Mercury, a provider of IT management software and services. HP is expecting the deal to increase the revenue of its HP Software business by 10%-15% in fiscal 2008.
http://www.hp.com/hpinfo/newsroom/press/2006/061016a.html
http://www.mercury.com

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