Digital Media Wire Presents...
DIGITAL SPORTS FORUM
Examining Digital Business Opportunities in the Sports Industry
technology ►transforming ►entertainment

July 14, 2003 | 9:00 AM - 7:00 PM |  New York City

The Association of the Bar of the City of New York
42 West 44th Street New York, NY 10036

REGISTER HERE
Phone Registrations Available at 323-464-0793

Confirmed Keynotes
Ross Levinsohn - SVP & General Manager, Fox Sports
Merrill Brown - SVP & Editor-in-Chief, RealNetworks

Confirmed Panelists
Manish Jha -  SVP & General Manager, Emerging Media & Data Services, ESPN
Jeffrey Pollack - Managing Director, Broadcasting & New Media, NASCAR
Rick Mandler - VP & General Manager, ABC Enhanced Television
Tom Richardson - VP & General Manager, AOL Sports
Mickey Charles - President & CEO, The Sports Network
Chris Bevilacqua - Co-Founder & EVP, College Sports Television
Kevin Liga - CTO & Head of Strategic Development, ACTV
Patrick McQuown - President, Proteus
David Brudnicki - Director, Mobile Multimedia, AT&T Wireless
Rachael Church - Managing Director, ArkSports
Harry Kargman - CEO, Kargo
David Carnoy - Executive Editor, Consumer Electronics, CNET Networks
Steven M. Elefant - President & COO, Yaga
John S. Bruel - Co-Founder & Principal, Avila Partners
Ned Sherman - CEO, Digital Media Wire
Stephen C. Byrd - SVP, STATS
Mark Friedler - CEO, Gigex
Jennifer Herman - Director of Marketing, Sorrent
Peter Blacklow - Chief Marketing Officer, WorldWinner
Jack Flanagan, Senior Vice President, Sales, comScore Media Metrix
Dan Scherlis - CEO, Etherplay
Michael Koetter - VP of Technology, N. American Operations, BBC Technology
Art Cohen - Chairman, Interactive Television Alliance
Eric Goldberg - Principal, Crossover

EVENT AGENDA:

8:30am – 9:00am
Registration & Coffee (Exhibit Hall - 2nd Floor)

9:00am – 9:30am 
Welcome & Morning Keynote
Merrill Brown - SVP & Editor-in-Chief, RealNetworks

9:30am – 10:50am
1^st PANEL
Monetizing Sports Content on the Internet
This panel will examine business models for monetizing sports content on the Internet. The discussion will focus on subscription models for streaming live events, publishing sports news and statistics and sports games and fantasy leagues. Who is making money from sports content on the Internet and how? 

MODERATOR
Ned Sherman - CEO, Digital Media Wire

PANELISTS
Peter Blacklow - Chief Marketing Officer, WorldWinner
Merrill Brown - SVP & Editor-in-Chief, RealNetworks
John S. Bruel - Co-Founder & Principal, Avila Partners (Sports Funding Report)
Stephen C. Byrd - SVP, STATS (a News Corporation Company)
Steven M. Elefant - President & COO, Yaga 
Tom Richardson - VP & General Manager, AOL Sports

11:10am – 12:30pm
2^nd PANEL
Interactive Television Services for Sports Programming
Interactive television services are ideal for sports programming and can allow
for delivery of high quality broadcasts, up to the minute news and statistics,
and targeted interactive marketing campaigns. This panel will discuss sports-related
iTV services available in the U.S. and abroad today, with a focus on how and when
such services will see wide-spread adoption in U.S. markets.  

INTRODUCTORY REMARKS
Art Cohen - Chairman, Interactive Television Alliance

MODERATOR
Rachael Church - Managing Director, ArkSports

PANELISTS
Chris Bevilacqua - Co-Founder & EVP, College Sports Television
Manish Jha -  SVP & GM, Emerging Media & Data Services, ESPN
Kevin Liga - Chief Technology Officer, ACTV
Rick Mandler - VP & GM, ABC Enhanced Television
Patrick McQuown - President, Proteus
Jeffrey Pollack - Managing Director, Broadcasting & New Media, NASCAR

12:30pm – 1:30pm
Lunch Break

1:30pm – 2:20pm
3rd PANEL
Research & Consumer Trends: 
This panel of analysts and industry experts will examine recent trends and indices regarding consumer attitudes towards sports.

MODERATOR
Mickey Charles - President & CEO, The Sports Network

PANELISTS
David Carnoy - Executive Editor, Consumer Electronics, CNET Networks
Jack Flanagan - Senior Vice President,Sales, comScore Media Metrix
Mark Friedler - CEO, Gigex

2:30pm – 3:30pm
            Company Presentations (25 minutes each):

            -BBC Technology Presents Colledia™ for Sports - 

Transforming production, presentation and archive operations into a fully digital,

tapeless environment (case study: ESPN project) 

Presented by Michael Koetter, VP of Technology, BBC Technology

-IBM Presents Digital Media Solutions for Sports Promotions & Marketing

Case studies include: PGA Tour, The Masters, U.S. Open (Tennis), Wimbledon,

and the Olympics.

Presented by Mike Maas, VP, Marketing, IBM Global Communications
             

3:45pm – 4:15pm
            Afternoon Keynote
            Ross Levinsohn - SVP & General Manager, Fox Sports

            4:15pm – 5:30pm
            Moderated Roundtable: 
            Wireless Distribution of Sports Content

This roundtable discussion will examine business models for distributing sports content

over wireless devices. Topics include: recent deals; the role of the carrier, device
            manufacturers, and content owners; and who's making money and how?

            MODERATOR
            Dan Scherlis - CEO, Etherplay
           
            PANELISTS
            David Brudnicki - Director, Mobile Multimedia, AT&T Wireless
            Jennifer Herman - Director of Marketing, Sorrent
            Harry Kargman - CEO, Kargo

Ross Levinsohn - SVP & General Manager, Fox Sports

Eric Goldberg - Principal, Crossover

 6:30pm – 7:30pm 
 Post-Event Reception - Sponsored by Fox Sports and RealNetworks

Top Story - NY1 Evening News (Video Clip) Tech Beat Report from DMW's Digital Music Forum (March 3, 2003)
Radio Interview - DMW CEO Ned Sherman (Hour 2) Online Tonight with David Lawrence (Feb. 27, 2003)
Report on DMW's Digital Music Forum - Online Music Future Uncertain - Macworld (March 5, 2003)
Report on DMW's Games & Mobile Forum - IDG News Service - published at GamePro.com  (April 29, 2003)
Interview of Roxio CEO Chris Gorog at DMW's Digital Music Forum - CBS Marketwatch (March 3, 2003)

Lyor Cohen - CEO & Chairman, Island Def Jam
Chris Gorog -CEO, Roxio
John Gage - Chief Researcher & Director of the Science Office, Sun Microsystems
John Perry Barlow, Co-Founder & Vice Chairman, Electronic Frontier Foundation
Marc Schiller, CEO, Electric Artists
Fritz Attaway, EVP & Washington General Counsel, MPAA
Jim Griffin, CEO, Cherry Lane Digital
Marybeth Peters, Register of Copyrights, U.S. Copyright Office
Ted Cohen, VP, New Media, EMI Music
Richard Conlon, VP, Marketing and Business Development Media Licensing, BMI
Tony Conrad, Partner, Venture Strategy Partners, and Director, FullAudio
Stacey Herron, Analyst, Jupiter Media
Jeff Liebenson, Partner, Entertainment & Media, KMZ Rosenman
Sean Ryan, President & CEO, Listen.com
John Coletta, Director, Operations & Business Affairs, New Media Licensing, BMI
Philip Corwin, Partner, Butera & Andrews (counsel to Kazaa)
David Leibowitz, Partner, CH Boston, Co-Founder & Director, Verance
Mitch Glazier, SVP Government, Relations & Legislative Counsel, RIAA
Ebrahim Keshavarz - EVP, Sales & Marketing, Digital World Services (Bertelsmann)
Jonathan Potter, Executive Director, Digital Media Association
Jenny Toomey, Executive Director, Future of Music Coalition
Scott Dinsdale, EVP, Digital Strategy, MPAA
Robin Gross, Attorney, Electronic Frontier Foundation
Jonathan Potter, Executive Director, Digital Media Association
Lee Shubert, Partner, Entertainment & Media, KMZ Rosenman
Noah Stone, Executive Director, Recording Artists Coalition
Michael Bracy, Director, Government Relations, Coalition for the Future of Music
David Brudnicki - Senior Director, Mobile Multimedia Services, AT&T Wireless
Anders Evju - Vice President & General Manager, Digital Bridges
Jon Vlassopulos, Senior Director, Digital World Services (Bertelsmann)
Gary Gintsling - Senior Product Manager, Java Group, Sun Microsystems
Fabrice Grinda - Founder & CEO, Zingy
Nicholas Lehman - Vice President, MTV
McAdory Lipscomb Jr. - Marketing & Communications Lead, Accenture
Alan Friel, Attorney, Entertainment & Media, KMZ Rosenman
Raviv Pablo - Senior Director, Products & Marketing, Emblaze Systems
Patrick M. Walsh - VP, Wireless Data Business Development, iBiquity Digital
Tim Armstrong, VP Sales, Google
Bruce Carlisle, CEO, SF Interactive
Alan Friel, Special Counsel, KMZ Rosenman
Aaron Radin, VP Advertising Sales & Marketing, GoldPocket Interactive
Greg Stuart, CEO, Interactive Ad Bureau
Alan Ives, Regional Sales Director, MSN
Rudy Grahn, Senior Analyst, Jupiter Media
Orang Dialemeh - President, Eyematic
David Baeza - Managing Director, BoBo Wireless
Steve Barth - Editor, Knowledge Management Magazine
Paul Carlander - Director, Corporate Strategic Finance, Qualcomm
Gerry Christensen - Director, Business Development, Verisign
Dr. Rajit Gadh - Professor & Director, Wireless Enterprise Lab, UCLA
Gary Gintsling - Senior Product Manager, Java Group, Sun Microsystems
Carl Gunell -  President, Telemedia
Joe Jasin - Partner, Wireless Blueprint
Alex Lightman - CEO, Charmed Technology
Victor H. Sim - Of Counsel, Business and Technology, Brobeck
Kelly Porter - Managing General Partner, ZAP Ventures
Eric Pulier - CEO, Digital Evolution
Dr. Omar El Sawy - Director, Center for Telecom Management
Richard Siber - Partner, Communications & High Tech, Accenture
Paul Sherman, Co-Founder & Editor, Potomac Tech Wire
Alice Taylor - Director of Advanced Programs, Boeing
Michael Watson - Vice President, Zoop International, Harex InfoTech
Ravin Agrawal -Partner EastWest Ventures
Bryan Biniak - EVP, Business Dev., Moviso
Kevin MacLellan - SVP, Intl, E! Networks
Mark Kapczynski - Principal, Media & Entertainment Group, Microsoft
Dr. George T. Geis - Professor, Anderson Graduate School of Management, UCLA
James Hsu - Attorney, Jones Day
Mark Kapczynski - Principal, Media & Entertainment Solutions Group, Microsoft
David Nathanson - VP,Broadband & Channel Development, Fox Cable Networks Group
Steve Hoffman - CEO, Spiderdance
Ken Rutkowski - CEO, KenRadio.com
Scott Newmam - Chairman, President & CEO, Goldpocket Interactive
Stephen Condon-SVP and Chief Marketing Officer, Intertainer
Ned Sherman - CEO, Digital Media Wire
Ben Mendelson - President, ITA
John Canning - Technical Evangelist, Microsoft eHome
Russell Frackman - Attorney & Lead Counsel to RIAA (Napster litigation)