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Digital Media Wire &
Digital Arts &
Entertainment Laboratory
(DAEL)
at Georgia State University

PRESENT
FUTURE OF ENTERTAINMENT
FORUM
technology
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transforming
►
entertainment
September
22, 2003
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8:00 AM - 8:00 PM
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Atlanta, Georgia
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REGISTER HERE
Phone
Registrations Available at 323-464-0793
CONFIRMED SPEAKERS
KEYNOTES
Mark Lazarus - President,
Turner Entertainment Group
Michael
Harney -
President, Subscriber Networks,
Scientific-Atlanta
Jeff Herbert - Senior Vice President,
Coca-Cola Trademark &
Portfolio Strategy
PANELISTS
Reggie Bradford
- President & CEO, N2 Broadband
Erica Conaty - VP, Bravo Marketing, NBC Cable Networks
Drew Reifenberger -
EVP, Acquisitions & Interactive, Turner Sports Program Planning
Barry Cottle
- CEO, Mobile
Digital Media
Joe Franzetta -
SVP, Business Development, GoldPocket
Interactive
Adam Gelles -
Director, Industry Initiatives,
Interactive
Advertising Bureau
Ed Palluth-
SVP, Western Division &
Alternate Technologies,
IFC Companies
Wanda Dell - Owner,
Dell Films
Karen Lennon - CEO, Beyond Z Interactive, Co-Chairman,
iTV Alliance
Tyler Goldman - VP, Business Development, Movielink
Mark Workman - President & CEO, FirstFireworks Group
Marty Lafferty,
CEO, Distributed Computing Industry Association
George deGolian - Producer in
Residence, GSU's Digital Arts & Entertainment Lab
Scott Shamp -
Director, New Media Institute,
University of Georgia
John
Genga -
Partner, Entertainment
Department,
Paul, Hastings, Janofsky & Walker
Joey Reiman - Founder & CEO, BrightHouse
Kevin Hill
- Director of Marketing, Video Services, Cox Communications
Keith Ferrazzi - Founder & CEO, YaYa
Stratton Leopold - Executive Producer, Paramount
Pictures
Paul Lombardi - Owner, River Wood Studios
Shay Griffin
- President, Georgia Production Partners
Kevin Loughery - Owner, Persistent Pictures
Lydia Loizides - Senior Analyst,
Jupiter Research
Bob Van Orden, Vice President, Product Strategy,
Scientific-Atlanta
David Del Beccaro - Founder & CEO, MusicChoice
Ned Sherman - Co-Founder & CEO, Digital Media Wire
Phil Corwin - Partner,
Butera & Andrews
Greg Torre - Director,
Georgia Film, Video, and Music Office
Jonathan Potter -
Executive Director, Digital Media Association
Gabe Zichermann - VP,
Strategy and Communication, Trymedia Systems
George Stewart - Exec. Dir. / Category Leader, Music on Yahoo!
Simon Kornblit - former EVP & Head
of Worldwide Marketing, Universal Pictures
Lou Schwartz - Founder, Chairman
and CEO, Multicast Media Networks
SPECIAL GUESTS
Carl Patton - President, Georgia State University
Susan Shows - VP, Georgia Research Alliance
Senator Mitch Seabaugh - Majority Whip,
Georgia Senate
Michael T. Gravley, II -
Office of the Governor
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AGENDA:
September 22, 2003
8:00am – 9:00am
Registration & Coffee in the Exhibit
Hall
9:00am – 9:15am
Welcome & Introductions
Carl Patton - President, Georgia State University
Susan Shows - VP, Georgia Research Alliance
Michael T. Gravley, II - Office of the
Governor
George deGolian -
Producer in Residence, GSU's Digital Arts & Entertainment Lab
9:15am - 9:45am
Opening Keynote Address
Mark Lazarus - President, Turner Entertainment
Group
9:45am – 11:00am
1st PANEL
New Age Programming: Evolving Content Strategies in the
Technology Age
MODERATOR
Scott Shamp - Director, New Media Institute, University
of Georgia
PANELISTS
David Del Beccaro -
CEO, MusicChoice
Barry
Cottle - CEO,
Mobile Digital Media
Joe Franzetta -
SVP, Business
Development, GoldPocket Interactive
Karen Lennon - CEO, Beyond Z Interactive,
Co-Chairman, iTV Alliance
Drew
Reifenberger -
EVP, Acquisitions &
Interactive, Turner Sports Program Planning
Mark Workman -
President & CEO, FirstFireworks Group
11:00am - 11:15am
Refreshments & Networking in the Exhibit Hall
11:15am – 11:45am
2nd Keynote Address
Michael Harney -
President, Subscriber Networks,
Scientific-Atlanta
11:45am - 1:00pm
2nd PANEL
VOD, PVRs and the Influence of Technology
Approximately
10 million U.S. households have video-on-demand (VOD) and
another 2 million have personal video recorders (PVRs) and these
numbers are growing rapidly. This panel will discuss consumer
expectations concerning
choice, personal control and decision-making regarding programming.
What role do cable
providers and programmers play in the on-demand world?
How does
on-demand technology provide the opportunity to deliver highly
specialized content? What is
the relationship between suppliers and distributors in
the rollout of new products and services?
When are we likely to see robust offerings on Internet VOD
services?
MODERATOR
Lydia Loizides -
Senior Analyst, Jupiter Research
PANELISTS
Reggie Bradford - President & CEO, N2 Broadband
Tyler Goldman - VP,
Business Development, Movielink
Kevin Hill
- Director of Marketing, Video Services, Cox
Communications
Ed Palluth-
SVP, Western Division &
Alternate Technologies,
IFC Companies
Lou Schwartz - Founder, Chairman and CEO, Multicast Media
Networks
Bob Van Orden, Vice
President, Product Strategy,
Scientific-Atlanta
1:00pm – 2:00pm
Lunch Break & Open Exhibitor Hall
2:00pm – 3:00pm
BREAKOUT SESSIONS - Select One to
Attend
TRACK 1
The Digital Copyright Debate
The digital copyright
debate is being fought in the courts and in Congress. Which
arguments are succeeding? Which bills are likely to be approved?
Can lawsuits and legislation prevent unauthorized copying and
distribution of music. How does consumer behavior impact the
debate?
MODERATOR
Ned Sherman - CEO, Digital Media Wire
PANELISTS
Phil Corwin - Partner, Butera & Andrews
John Genga -
Partner, Entertainment
Dept.,
Paul, Hastings, Janofsky & Walker LLP
Marty
Lafferty - CEO, Distributed Computing Industry
Association
Jonathan Potter - Executive Director, Digital Media
Association
Gabe
Zichermann - VP, Strategy and Communication, Trymedia
Systems
TRACK 2
The Future of Production: Securing The Bottom
Line
The session will be oriented towards film and
television production issues, and will discuss the environment
for getting films financed and produced. Part of the discussion
will focus on tax and financial incentives that different
countries and states are offering to lure production, and how
producers and production companies take advantage of those
financial incentives.
INTRODUCTION
Senator Mitch Seabaugh - Majority Whip,
Georgia Senate
MODERATOR
George deGolian -
Producer in Residence, GSU's Digital Arts & Entertainment Lab
PANELISTS
Wanda Dell - Owner,
Dell Films
Stratton Leopold - Executive
Producer, Paramount Pictures
Paul Lombardi - Owner, River Wood Studios
Kevin Loughery - Owner, Persistent Pictures
Greg Torre - Director, Georgia Film, Video, and Music
Office
Shay Griffin
- President, Georgia Production Partners
3:00pm
- 3:15pm
Refreshments & Networking in the Exhibit Hall
3:15pm – 3:45pm
3rd Keynote Address
Jeff Herbert - Senior Vice President,
Coca-Cola Trademark
& Portfolio Strategy
3:45pm - 5:00pm
3rd PANEL
The Future
of Marketing and Advertising
MODERATOR
Joey Reiman - Founder & CEO, BrightHouse
PANELISTS
Erica Conaty - VP, Bravo Marketing, NBC Cable Networks
Keith Ferrazzi -
CEO, YaYa
Adam Gelles -
Director, Industry
Initiatives,
Interactive Advertising Bureau (IAB)
Simon Kornblit -
former EVP & Head of Worldwide Marketing, Universal Pictures
George Stewart -
Exec. Dir. / Category Leader, Music on Yahoo!
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Learn How
Emerging Technologies & Business Models
Are Shaping the Future of Entertainment
Join leading
executives from entertainment, media and technology companies,
advertisers, investment bankers, venture capitalists, academics
and the press for a 1-day executive forum at
Georgia State University's state-of-the-art conference facility
in the heart of downtown Atlanta.
Get a unique view of the future of entertainment from the
inside. Gain insight into new business opportunities
driving the transformation of entertainment. Take a hard look at
how traditional challenges to sustainable business models are
dissolving, only to be replaced by new obstacles, and how we can
prepare now to overcome them.
Examine
entertainment-based technologies emerging today and explore how
these technologies are driving the transformation of the
entertainment industry.
Future of Entertainment Forum is presented by Digital Media
Wire, Inc. and the Digital Arts & Entertainment Laboratory at
Georgia State University in association with Georgia Centers for
Advanced Telecommunications Technology (GCATT) and the Georgia
Film, Video, and Music Office.
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Film, Television, Music & Game Industry Executives
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Digital Entertainment Content Producers
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Entertainment Distributors & Marketers
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Studio & Network Executives
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Talent Agents & Artists / Actors
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Consumer Electronic Manufacturers
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Application Developers & Integrators
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Interactive Entertainment Services Providers
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Advertising, Marketing & Promotion Executives
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Advertisers
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Audience Researchers & Analysts
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Media Researchers
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Venture Capital Investors
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Financial Analysts & Consultants
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