|
Jeffrey Pollack is managing director of broadcasting and new media for NASCAR Digital Entertainment. In this position, he helps manage NASCAR’s national broadcasting partnerships with FOX, FX, NBC, and TNT, and leads the development of all Internet, cable television, subscription television, advanced television, satellite radio, and new media ventures for the sport. Pollack is responsible for NASCAR’s partnerships with America Online, Turner Sports Interactive, Speed Channel, iN DEMAND, and XM Satellite Radio, and he directs all business development and strategic communications initiatives for NASCAR Broadcasting and NASCAR Digital Entertainment. He also serves as executive producer of NASCAR IN CAR on iN DEMAND – television’s first enhanced multi-channel digital sports package. Pollack has 15 years of executive experience in media, communications, and sports management. In 1994, he pioneered a new genre of sports journalism when he founded The Sports Business Daily – the first daily trade publication for the sports industry. Under his leadership as President and Publisher, The Sports Business Daily quickly became a ‘must-read’ for leading decision-makers in the sports, entertainment and television industries – a status and tradition the publication maintains today. Pollack has also served as vice president of new media publishing for Broadband Sports, vice president of marketing and corporate communications for the National Basketball Association, and as the NBA’s communications consultant during collective bargaining negotiations in 1998 and 1999. Prior to starting The Sports Business Daily, Pollack was vice president of Winner & Associates - one of the nation's leading strategic communications and public affairs consulting firms. In this capacity, he provided communications and political counsel to category-leading corporations throughout the United States and helped manage statewide ballot issue campaigns. Pollack has twice been named to The Sporting News 100 and was named to the inaugural list of “40 Under 40” published by Street and Smith’s Sports Business Journal. Pollack holds a master’s
degree in sports management from the University of Massachusetts at Amherst;
a master’s degree from The Graduate School of Political Management; and a
bachelor’s degree in journalism from Northwestern University.
|