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As Vice President and Chief Marketing Officer of WorldWinner, Peter Blacklow champions the consumer experience, leading all marketing efforts for WorldWinner, including branding, direct response and player services. Prior to joining WorldWinner, Peter served as Senior Vice President of Marketing at Monster - the world's largest global careers website - where he was responsible for advertising, promotions and public relations, and business-to-business direct marketing. Among Peter's many successes at Monster include negotiating and activating Monster's U.S. Olympic sponsorship. During his tenure, Monster's became a top 20 most visited web destination. Before his time at Monster, Peter spent five years at Converse, Inc., where he became the Director of Marketing for five performance business units, developing their worldwide business plans and overseeing the negotiations of NBA endorsements. Peter also worked as an Account Planner/Voice of the Consumer for Houston Effler advertising, where he managed qualitative market research in both traditional and non-traditional environments. As a Group Manager at Collegiate Advantage in Boston, a marketing firm specializing in college promotions, Peter developed promotional events on college campuses for such companies as Coca-Cola, Reebok, Ford Motor Company, and Barnes & Noble Bookstores.
Peter is a graduate of
Harvard University, and has received numerous awards and distinctions,
including being named one of the top "Marketers of the Year" by Promo
magazine. In addition, Peter currently serves on the Board of Directors of
the Ad Club of Boston and the Boston chapter of the National Sports Marketing
Network (NSMN). |
