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Rick Mandler, VP and GM, Enhanced TV, Disney, is responsible
for all business development, production, technical, and integrated sales for
Enhanced TV fare produced for all Disney-owned broadcast and cable network
programming. WDIG & ABC’s Enhanced TV programming is delivered via an
Internet-connected computer and is controlled by the user while watching the
show simultaneously on television. It is neither a television experience nor
an Internet computer experience, but truly both at the same time -- the first
step towards in-home convergence programming. Prior to assuming his current
position in March of 2001, Mandler had been vice president of WDIG Local and
Broadcasting. In that position, he was responsible for developing and
managing the Internet efforts of the ABC Broadcasting properties, including
ABC-owned television and radio stations across the country, ABC Radio
Networks, and the localization of WDIG’s Internet businesses. Earlier,
Mandler was vice president, new media for ABC Broadcasting after serving as
general manager, new media for ABC Radio Networks, where he had operational
and strategic responsibility for the ABC Radio division's Internet efforts.
Mandler joined Capital Cities/ABC, Inc. (now ABC, Inc.) in 1992 as a general
attorney. He was named director of business affairs for ABC News in 1994,
where he was responsible for negotiating talent and business agreements.
Prior to coming to ABC, Mandler was an associate at the New York law firm of
Patterson, Belknap, Webb and Tyler from 1989 to 1992, and a law clerk for the
Honorable Leonard I. Garth, United States Circuit Judge for the Third Circuit
Court of Appeals, from 1987 to 1989. Mandler is a graduate of Wesleyan
University and New York University Law School. |