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Tom Richardson joined America Online in 2001. As VP and GM of AOL Sports, Richardson oversees the sports business for AOL, which includes partnerships with the NBA, NASCAR, NFL, CBS SportsLine, and Sports Illustrated. He is responsible for the management of the AOL Sports channel, one of the most popular content areas on the AOL service, and the development of new programming and partnerships. He also manages relationships with the other sports properties within the AOL Time Warner family. Richardson came to AOL from Spencer Stuart, where he served as executive vice president of Spencer Stuart Talent Network, an online executive recruiting business. He was one of the original members of the management team that launched the business in 2000. Before Spencer Stuart, Richardson served as the president of NHL Interactive CyberEnterprises (NHL ICE), the National Hockey League’s Internet and new media business. Richardson was responsible for the overall management of NHL ICE, including strategy, programming, marketing, business development, sales, e-commerce, licensing, and PR for NHL.com, the League’s official web site. He was also responsible for the development of the League’s NHL.com network and the production of several NHL club sites. Richardson joined the NHL from National Football League Properties, Inc., where he ran the NFL’s publishing business. He was responsible for all NFL print and electronic publishing, including magazines, software, books and custom publishing projects. Additionally, he was a member of the NFL’s Interactive Task Force and assisted in the development of the League’s online business in the mid-1990’s. Prior to his tenure at NFL Properties, Richardson served as district sales manager for Ziff Davis Publishing Company, where he was involved in advertising sales for a number of Ziff-Davis publications, including PC Magazine. He began his career in media at Grey Advertising. Richardson
is a graduate of Hamilton College, where he earned a BA in English and
French. A native of Long Island, he resides in Westport, Connecticut with
his wife and their two children.
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