Social Media Workshop

Who Should Attend:
CEOs, Senior Vice Presidents, Marketing Managers, Game Developers and Publishers, Business Development Executives, Managing Directors, Chief Strategy Officers
Produced by

 Buddy Media
The Buddy Media Platform is the Facebook management system of choice for the world’s largest brands and agencies including Procter & Gamble, Anheuser Busch, Starwood, Delta, Southwest Airlines, Samsung, L’Oreal, the National Hockey League and others.

Greg Roth
Greg Roth
Vice President
Buddy Media University
Greg Roth is the Vice President of Buddy Media University - a hands-on certification program designed to educate and develop clients and partners on the features and functionality of the Buddy Media Platform. Full Bio

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Digital Media Wire, Inc.
8721 W. Sunset Blvd. P8
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ph. 310-855-0033

Social Media Management Workshop

We are in the midst of a massive shift online from a search and intent-based world to a social, people-based world. The last three years were about the consumer side of social platforms, as we watched Facebook, Zynga and Twitter grow exponentially.

The next three years will about the enterprise side of social, and how companies engage and grow their businesses by tapping into these massive platforms.

The world's best brands trust Buddy Media for Facebook & Social Media Marketing.
In this exclusive 4 hr workshop you will learn how to manage your brand on Facebook, focusing on the three C's: content, community and of course, commerce.

Register now - only 30 seats available!

Workshop Agenda

1:30 PM Registration and Networking
2 PM Part 1: 10 Ways to Engage Your Facebook Fans
  Find out how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips.

Learn tips on how to:
  • Increase traffic by providing fresh content on your page
  • Develop goals that will encourage fans to interact with your content
  • Prompt users to share their opinions
2:30 PM Part 2: Best Practices for Managing Multiple Brands/Pages on Facebook
  Building multiple brands on Facebook can be easier than you think. Learn how to build your business on Facebook across multiple brands and locations.

Learn tips on how to:
  • Reach unique audiences with localized content
  • Create groundswell and buzz in local communities
  • Offer branded content to franchise owners and individual locations
  • Provide visibility into all the Facebook Pages your brand controls
3:30 PM Break, Refreshments, Coffee and Networking
4 PM Part 3: Your Definitive Guide to Facebook Publishing and Moderation
  When can a Comment be a disaster? When it's about your brand on Facebook. Learn best practices for Wall publishing and moderation.

Learn how to: 

  • Moderate Posts and content
  • Respond to consumer feedback and complaints 
  • Generate positive feedback about your brand 
  • Manage threads of conversation
4:30 PM Part 4: The Five Most Important Metrics You Should Be Tracking on Facebook
  Facebook metrics can present a puzzling challenge for most digital marketers who have become accustomed to measuring success in terms of impressions, click throughs, and conversions. But when translated onto Facebook, how do these metrics stack up?

Common Issues:
  • Are your tab views declining?
  • Are your submit numbers lagging behind your engagements?
  • Are fans ignoring your links to open-web content?
  • Are your fans failing to interact with your News Feed Posts?
5 PM Part 5: Facebook's EdgeRank: How To Make Sure You're in the Newsfeed
  Chances are you didn't know that your fans are only seeing a fraction of content generated in their News Feed. The reason? A complicated algorithm Facebook calls EdgeRank. 

Greg will show you how to cut through the mystery of Facebook's EdgeRank and propel your content to the top of the News Feed.
You'll Learn:
  • The components that make up the EdgeRank algorithm
  • Best practices for understanding and leveraging EdgeRank
  • Success story examples from brand leaders


Greg Roth, Vice President, Buddy Media University

Greg Roth

Greg Roth is the Vice President of Buddy Media University - a hands-on certification program designed to educate and develop clients and partners on the features and functionality of the Buddy Media Platform.

Greg began his life in the 'real world' as a novelist and screenwriter, penning three books and six screenplays before his 30th birthday. He parlayed his experience as a writer into a short gig as a high school English teacher. When the opportunity arose to transition into a career in digital marketing, Greg jumped at the chance. He spent the first years of his new career at Acronym Media - an Advertising Age Top Ten Search Marketing Agency. Greg was something of a jack-of-all-trades at Acronym where he spearheaded copywriting efforts for SEO campaigns, provided web usability consulting for Fortune 500 clients like SAP and Humana, and multi-variate landing page testing for Four Seasons Resorts and Hotels and Wharton Business School.

When Facebook opened its Platform to outside developers in August of 2008, Greg foresaw the impact that the social network would have on the Internet and the world at large. He began his role at Buddy Media as Social Insights and Innovations Manager - creating concepts for viral applications on Facebook for brands like HBO, New Balance, and Sea World. Greg's role at Buddy Media evolved and grew into a role as Director of Business Development and eventually, Vice President of Buddy Media University. Greg spends his days analyzing brand presences on Facebook and offering strategic consulting on the direction of each client's social media campaigns. Greg has designed Buddy Media University's curriculum to pinpoint and solve the most critical issues presented to marketers leveraging the power of Facebook to drive their advertising efforts.

Greg graduated with a BA in English from Union College. He also holds an MFA in Film from Boston University and a MS in Education from Adelphi University. In his spare time, Greg enjoys spending time with his Shiba Inu, Yogi and his immensely obese cat, Nudgie. Greg recently taped an episode of Who Wants to Be a Millionaire, which aired on October 1, 2010.

For more information, contact Jay Baage at or call 310.855.0033 x704.

Following the Transmedia Workshop is NY Games Conference on September 22! Join us for a full day of Power Networking with Leaders in the Exploding Games and Connected Entertainment Industries. Philip Rosenberg, SVP of Business Development, Sony Computer Entertainment America to keynote, and featured speakers from leading companies include OnLive, EA Sports, GameHouse, GameStop, Hasbro, Majesco Entertainment, Tapjoy, Samsung Electronics, Glu, HSN and many more!

For more information and to register, visit