We are in the midst of a massive shift online from a search
and intent-based world to a social, people-based world. The
last three years were about the consumer side of social
platforms, as we watched Facebook, Zynga and Twitter grow
The next three years will about the enterprise side of social, and how companies engage and grow their businesses by tapping into these massive platforms.
The world's best brands trust Buddy Media for Facebook & Social Media Marketing. In this exclusive 4 hr workshop you will learn how to manage your brand on Facebook, focusing on the three C's: content, community and of course, commerce.
Register now - only 30 seats available!
Registration and Networking
Part 1: 10 Ways to Engage Your Facebook Fans
Find out how you can turn your Facebook fan base into an army of dedicated brand advocates. Learn best practices, see real life examples, and get actionable tips.
Learn tips on how to:
Best Practices for Managing Multiple Brands/Pages on Facebook
Building multiple brands on Facebook can
be easier than you think. Learn how to
build your business on Facebook across
multiple brands and locations.
Learn tips on how to:
|3:30 PM||Break, Refreshments, Coffee and Networking|
3: Your Definitive Guide to Facebook Publishing and Moderation
When can a Comment be a disaster? When
it's about your brand on Facebook. Learn
best practices for Wall publishing and
Learn how to:
4: The Five Most Important Metrics You Should Be Tracking on Facebook
Facebook metrics can present a
puzzling challenge for most digital
marketers who have become accustomed
to measuring success in terms of
impressions, click throughs, and
conversions. But when translated
onto Facebook, how do these metrics
Facebook's EdgeRank: How To Make Sure You're in the Newsfeed
Greg will show you how to cut through the mystery of Facebook's EdgeRank and propel your content to the top of the News Feed. You'll Learn:
Greg Roth, Vice President, Buddy Media University
Greg Roth is the Vice President of Buddy Media University - a hands-on certification program designed to educate and develop clients and partners on the features and functionality of the Buddy Media Platform.
Greg began his life in the 'real world' as a novelist and screenwriter, penning three books and six screenplays before his 30th birthday. He parlayed his experience as a writer into a short gig as a high school English teacher. When the opportunity arose to transition into a career in digital marketing, Greg jumped at the chance. He spent the first years of his new career at Acronym Media - an Advertising Age Top Ten Search Marketing Agency. Greg was something of a jack-of-all-trades at Acronym where he spearheaded copywriting efforts for SEO campaigns, provided web usability consulting for Fortune 500 clients like SAP and Humana, and multi-variate landing page testing for Four Seasons Resorts and Hotels and Wharton Business School.
When Facebook opened its Platform to outside developers in August of 2008, Greg foresaw the impact that the social network would have on the Internet and the world at large. He began his role at Buddy Media as Social Insights and Innovations Manager - creating concepts for viral applications on Facebook for brands like HBO, New Balance, and Sea World. Greg's role at Buddy Media evolved and grew into a role as Director of Business Development and eventually, Vice President of Buddy Media University. Greg spends his days analyzing brand presences on Facebook and offering strategic consulting on the direction of each client's social media campaigns. Greg has designed Buddy Media University's curriculum to pinpoint and solve the most critical issues presented to marketers leveraging the power of Facebook to drive their advertising efforts.
Greg graduated with a BA in English from Union College. He also holds an MFA in Film from Boston University and a MS in Education from Adelphi University. In his spare time, Greg enjoys spending time with his Shiba Inu, Yogi and his immensely obese cat, Nudgie. Greg recently taped an episode of Who Wants to Be a Millionaire, which aired on October 1, 2010.
For more information, contact Jay Baage at firstname.lastname@example.org or call 310.855.0033 x704.