Transmedia Workshop


Who Should Attend:
CEOs, Senior Vice Presidents, Marketing Managers, Film & TV Producers, Business Development Executives, Managing Directors, Chief Strategy Officers
What is transmedia? It's a breakthrough strategy that major studios, television networks, ad agencies, and video game publishers are using to attract bigger—and more loyal—audiences. Savvy companies and producers, including the creators of Lost, Heroes, and Halo, are incubating concepts that captivate and interact with audiences across media. They do this by providing intriguing new details and introducing new characters in each medium, so that by following a single narrative from TV to web to game consoles to theatrical films, viewers enjoy a richer experience.
Produced by


www.dmwmedia.com

Partner
Starlight Runner Entertainment

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ph. 310-855-0033

Strategies and Tactics For Marketers and Branded Entertainment Producers


After two successful workshops in Los Angeles and Washington D.C., DMW and Starlight Runner are now for the first time bringing the Transmedia workshop, instructed by Jeff Gomez, to his hometown of New York City!

Two decades ago there was a fear that TV commercials would be less relevant as VCRs became ubiquitous. Today, right now, the issue is the fact, not the fear. So, how do you create branded entertainment beyond the soap-opera which consumers actually seek out and enjoy instead than taking bathroom-breaks to avoid? How do you approach creating branded content across different mediums such as online video, games and smartphones and still stay true to your brand identify? How do you turn your customers info loyal fans, eager to engage with your brand and spread the word to all their friends?

This 4-hour event unique in the world, delivering practical, how-to transmedia training led by leading cross-platform producer and strategist Jeff Gomez, CEO of Starlight Runner Entertainment. He will teach his signature transmedia development process to business and ad agency executives, content producers, marketers and creators which has been used for such blockbusters as Hasbro’s Transformers, Mattel’s Hot WheelsMicrosoft's Halo, Coca-Cola's Happiness Factory, Disney's Pirates of the Caribbean Tron Legacy and James Cameron's Avatar.

Workshop Agenda

 
1:30 PM Registration and Networking
2 PM Part I: Defining Transmedia Storytelling as it related to Branded Entertainment
  Its history, its value proposition, how Jeff came to embrace it, and the latest industry news as its potential begins to be realized in the ad and entertainment industries.
2:30 PM Part II: Entertainment Franchises & Branded Entertainment
  The role of the grand narrative in branding, criteria for a successful transmedia franchise, the elements of storyworld incubation and criteria for an evergreen brand franchise
3:30 PM Break, Refreshments, Coffee and Networking
   
4 PM Part III: Creating Positive Links Between the Brand and the Branded Entertainment Program
  Brand archetypes and inspirational drivers, intellectual property bibles and mythologies, building platform-neutral story-worlds that are extensible over multiple touch-points and establishing authorship and pitch materials. What not to do; examples of failed properties.
5 PM Part IV: Producing Branded and Franchise Content for Multiple Platforms
  Building partnerships, fans and coalitions, the role of the driving platform, defining and incentivizing canon, constructing bridges between marketing, digital and creative and remaining the visionary (consumer products & licensing)
5:45 PM Part IV: Respect the Audience and Create Stories Worth Telling
  Gomez takes an intimate hands-on approach to the workshop, offering participants practical solutions to real-world issues and problems. Questions and participant interaction are encouraged.

Instructor

Jeff Gomez, CEO & President, Starlightrunner Entertainment

Jeff Gomez

Jeff Gomez is the world’s leading producer of transmedia entertainment properties. He is an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. As CEO of Starlight Runner Entertainment, a New York-based production company, Jeff leverages intellectual properties into global franchises that successfully navigate an array of media channels. Jeff also extends niche properties such as toys, animation or videogame titles across multiple platforms, which in turn generate multiple revenue streams for Starlight Runner’s partners and clients.

For more information, contact Jay Baage at jay@digitalmediawire.com or call 310.855.0033 x704.

Following the Transmedia Workshop is NY Games Conference on September 22! Join us for a full day of Power Networking with Leaders in the Exploding Games and Connected Entertainment Industries. Philip Rosenberg, SVP of Business Development, Sony Computer Entertainment America to keynote, and featured speakers from leading companies include OnLive, EA Sports, GameHouse, GameStop, Hasbro, Majesco Entertainment, Tapjoy, Samsung Electronics, Glu, HSN and many more!

For more information and to register, visit http://www.nygamesconference.com/